That’s smart business for them.
Massive bonuses buy reseller loyalty. You fund them.
There’s a power dynamic most buyers sense but can’t see. When you push for a better price, the provider leans on the reseller to absorb your discount first — protecting the provider’s margins. The provider sees the reseller as their representative, not yours.
The cost of the reseller and the cost of the technology are lumped together.
What You See
Annual Contract
$247,000
One number.
No breakdown provided.
Tap to reveal Revealed
What's Actually There
Technology Cost
$156,000
63% — the actual product
Reseller Margin
$54,000
22% — undisclosed to you
Provider Incentives
$37,000
15% — paid to seller, not you
Click to see what's inside a typical contract. Two prices in every contract, the sales cost and the technology cost, lumped together so you can't evaluate either one.
Here's what a TechTrust analysis surfaces on a single deal.
Click Run COI Analysis to see what's hiding inside this deal.
Deal Registration Lock-In High
A reseller registered this deal with the provider. They now hold exclusive bonus margins no competitor can match. Competition becomes an illusion.
Provider Incentives to Seller High
Provider pays an 18% back-end incentive to the reseller on this deal, this is on top of their standard margin. You fund it. You never see it.
Two Prices, One Number Med
The technology cost and the sales cost are lumped into a single price. You can't evaluate either one independently.
Provider Margin Protection Med
When you push for a discount, the provider tells the reseller to absorb it... not them. The reseller won't walk away because the incentives are too rich.
Renewal Cost Carry-Forward Med
These inflated costs carry forward on every renewal. Indefinitely... regardless of whether any value is being continually delivered.
So we created a second lever. The Wholesale Option. Here’s how it works:
We secure the provider’s best published tier discount as a baseline and then help you negotiate even lower.
One flat, disclosed fee replaces undisclosed margins. You see the number before you commit.
100% of provider incentives go directly to you not to the seller.
The intelligence is yours. The choice is yours.
They built the system to serve them. Now it works for you.
Every cost, every incentive, and every structural conflict visible before you decide.
Every purchase backed by evidence. No more guessing if you left money on the table.
Your purchasing power is restored. The playing field tilts in your direction.
We’ll show you the conflicts we’ve mapped, what they’re costing you, and what your options are. Got a few minutes?
