We expose the structural Conflicts of Interest in how technology is bought and sold then give you the tools to do something about them.
We share intelligence on how providers structure their channels, where costs get hidden, and what levers exist. When the structure is working against you, we offer a remedy: the Wholesale Option.
They operate within the system. Their margins and incentives are shaped by it, even when intentions are good.
We expose the conflicts, separate sales cost from technology cost, and give you the option to bypass unnecessary layers entirely.
A cleaner procurement model for when the traditional sales role doesn’t add value.
You pay a transparent fee instead of inflated margins. We return 100% of provider incentives to you, secure the highest published tier discount, and research whether the provider ever goes lower.
The entire procurement transaction: deal registration, tier research, negotiation information, and fulfillment.
What it doesn’t cover: Technical consulting, implementation, or managed services. If you need those, we can help you find them separately.
Structural patterns that shape what you pay, what you see, and what leverage you have:
When a reseller identifies a deal with you, they register it with the provider and receive exclusive bonus margins. This inflates your cost, eliminates competition, and weakens negotiation. The reseller won’t walk away from fat margins, so the provider has no reason to budge.
Most buyers never see this. That’s why understanding deal registration, and who registers your deals, is critical.
Yes, renewals are often the easiest place to use the Wholesale Option. Many providers allow reseller changes at renewal, and since you already know what you need, it’s purely transactional.
Caveat: Some providers lock you into your original reseller. That’s why it’s critical to talk to us before new purchases.
Talk to us first. The moment you engage a reseller or provider, they can register your deal and your options narrow.
We offer deal registration in escrow: we register on your behalf and hold until you decide. This protects your optionality with no obligation.
Yes. Keep working with them for consulting, implementation, or managed services. Use the Wholesale Option for the procurement itself. Many clients unbundle exactly this way.
Hundreds of dollars across cloud, SaaS, security, collaboration, networking, and data platforms. We focus on channel-only and hybrid providers. If you’re not sure whether a specific provider qualifies, ask us.
We’re happy to walk through how any of this applies to your specific situation. No pitch, just answers.
No commitment, no runaround, just clarity.
